| Why newsroom transformation is key to subscription growth

The Financial Times (FT) is one of the most successful publications in the world having made the transition from being a formidable print publication to also being a digital revenue-producing online news brand. The director of FT Strategies speaks to the importance of quality journalism in producing reader revenue. Read the article here

Nieman Lab | How 13 news publishers are using WhatsApp Channels

WhatsApp channels are the latest offering from the Meta-owned platform that gives brands, organisations and publications a new way of broadcasting information to their followers. Here read how these news companies are utilising WhatsApp channels to their benefit. Read the article here

The Media Leader | Why Google and Meta ‘owe $12bn’ to news publishers

A recent study by Columbia University’s Initiative for Policy Dialogue has found that the technology giants would owe news publishers billions if they valued their contributions fairly based on the news content revenue they had benefited from. Read the report here

Media Update | Ethics in freelance

The topic of ethics in journalism is also buzzing. Journalists are reporting on anything and everything — making it harder and harder to navigate the blurred lines of ethics and balancing creative tendencies with the responsibility to be ethical in writing. Read it here.

PR News | Precision pitching secures media coverage and meaningful journalist relationships

According to Muck Rack’s 2023 State of Journalism report, 24% of journalists say they reject pitches if they aren’t personalised. That lack of action results in no media coverage or failed relationship-building opportunities with journalists. Read more here



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