By Yvonne Lusajo Mwakalinga from Browseyamu lt Company 2021

Toto Junction TV is a children’s television programme that started in 2019 (registration not complete) on digital platforms as the Abby and Alvin Show coordinated by the Browseyamu Limited Company found in Dar es Salaam Tanzania. The aim is to produce digital and traditional media content to capture the knowledge and skills among African children by engaging them through debate, reading books, playing games, gathering kids’ news, and presenting children’s talent and design awards.

We plan to shift children’s TV marketing and content paradigms in Tanzania by paying detailed attention to the value we give listeners, viewers and partners via engagement and content creation, and presentation. This is going to give the media house leadership of not only the young children market but across all age groups and demographics.

We joined the Jamlab Accelerator Programme to increase our knowledge of how to be unique and to have the best quality creation and production in our media company. We also want to learn how to make a profit out of it as we are entrepreneurs.

We hope the programme shows us a map or direct help where we can get partners, funds, grants, sponsors, or stakeholders that we can work with to take our work far and have a big impact on the world. Furthermore to learn from other people from other countries on media challenges, successions for further development., 

Yvonne Lusajo Mwakalinga is the founder of Browseyamu lt Company 2021.

The JamLab Accelerator is a six-month hothouse programme for journalism and media innovators. It is based at Tshimologong Digital Innovation Precinct in the heart of Johannesburg.

Want to stay up to date with the latest journalism and media innovation news from the African continent? Subscribe to our newsletter.