Kenya’s media is known as a vibrant, dynamic and well-developed landscape. A report conducted by the Media Council of Kenya surveyed over 1,500 respondents in 47 counties in the 8 regions to highlight the trends and media consumption habits.
Media consumption habits:
- Four in every five (80%) of the respondents said that they rely on television for information
- Four in every five (78%) of the respondents said that they rely on the radio for information
- Seven in every ten (70%) of the respondents said they do not read physical newspapers
- More than half (51%) of the respondents said that they visit news websites
- A majority (83%) of the respondents said that they use digital platforms to access information
Most watched TV stations:
- Citizen TV (38%)
- NTV (13%)
- KTN home (12%)
- KBC (9%)
- Inooro TV (8%)
Level of trust in the media:
- Seven in every ten (69%) of respondents have trust in the media, however, the level of trust has declined in the past two years
- Trust in the media is highest for television (33%), followed by radio (32%)
The key concern that Kenyans have with the media is fake news (24%), bias in the media (20%) and poor coverage of important issues (14%).
Read the full report here.
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