Kenya’s media is known as a vibrant, dynamic and well-developed landscape. A report conducted by the Media Council of Kenya surveyed over 1,500 respondents in 47 counties in the 8 regions to highlight the trends and media consumption habits.

Media consumption habits:

  • Four in every five (80%) of the respondents said that they rely on television for information
  • Four in every five (78%) of the respondents said that they rely on the radio for information
  • Seven in every ten (70%) of the respondents said they do not read physical newspapers
  • More than half (51%) of the respondents said that they visit news websites
  • A majority (83%) of the respondents said that they use digital platforms to access information

Most watched TV stations:

  • Citizen TV (38%)
  • NTV (13%)
  • KTN home (12%)
  • KBC (9%)
  • Inooro TV (8%)

Level of trust in the media: 

  • Seven in every ten (69%) of respondents have trust in the media, however, the level of trust has declined in the past two years
  • Trust in the media is highest for television (33%), followed by radio (32%)

The key concern that Kenyans have with the media is fake news (24%), bias in the media (20%) and poor coverage of important issues (14%).

Read the full report here.

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