Tool Review: Analytics platforms for newsrooms

Tool Review: Analytics platforms for newsrooms

There are various platforms or tools newsrooms’ can use to measure analytics. There is a range of analytic tools or platforms that are easy to use that have been adopted by newsrooms. If you are new to this field this tool review could help you get started. Laura...
Beyond Page Views: How to Use Metrics that Matter

Beyond Page Views: How to Use Metrics that Matter

By Laura Grant There are lots of different tools to measure analytics in the newsroom, but Google Analytics is one of the most widely used — plus it’s free, which means that almost any newsroom can use it to measure performance on their site. In the last newsroom I...