By Ronard Kachaje
On the eve of New Year’s day, many people celebrate in different ways across the globe. They gather in large numbers celebrating in groups of different sizes and interests like drinking joints, family as well as religious gatherings. This year it was different because of the Covid-19 pandemic. It was more virtual and in this world of social media, it is time when many people post about their achievements in the last 12 months and what they are planning ahead.
I am not that different from everybody else. I also set my personal, professional and start-up goals. Bearing in mind that success can not happen by accident, I wrote my goals down and listed all the things that I need to sacrifice in order to achieve my goals.
Personally, I will embark on personal growth and development whereby I plan to read 50 different books before the end of the year. I will increase my network by establishing connections with not less than 50 like-minded people across the world and finally, I would like to increase my income by increasing the number of passive income sources.
On my professional growth, I will go for postgraduate education in a subject that is in line with my undergraduate career. I have few offers from different international universities in my area of interest and I am mobilising resources and searching for scholarships.
On the other hand, myself and fellow members of Success Magazine, have also set higher targets for our start-up. Success is an upcoming magazine centered on youths.
Our three major goals for this year are to increase our revenues, enhance brand visibility and audience reach as well as launching Success brands.
We are planning on increasing our revenues by securing funding in the form of sponsorships, grants and donations, making more money from sales, securing adverts and conducting capacity-building training.
On enhancing brand visibility and audience reach, we will produce and distribute Success t-shirts and caps, produce Success stickers and bangles as well as invade diaspora markets.
Writing isn’t all, so we have crafted strategies to achieve the set goals. Through our strategic plans, we have developed tactics that we are using to manoeuvre the way forward.
In conclusion, coming from 2020, the year that humbled almost everyone in one way or another, we have done our planning and we are executing our plans with the hope that God will do the rest for us to succeed.
*Ronard Kachaje is founder of Success Magazine
The JamLab Accelerator is a six-month hothouse programme for journalism and media innovators. It is based at Tshimologong Digital Innovation Precinct in the heart of Johannesburg
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