By Alex Taremwa
Green Journalism Africa is incorporated under the laws of the Republic of Uganda as a company limited by guarantee and founded by Alex Taremwa – a journalist, and Edward Nimusiima – an advertising man – to teach Africa’s future generations to value and protect their planet through creative storytelling, community engagements, media campaigns, and spotlighting. The organisation is currently supported by seven creative personnel.
Last Drop Africa, the company’s flagship product, includes a media website, documentary series, and a bi-monthly podcast available on all platforms.
According to the Ugandan population statistics, most Ugandans are youths between the ages of 8 – 45. The climate change language and jargon are a turn-off to most people and do not resonate with target audiences. Secondly, in the digital age, the attention span of the young audience is under five minutes, and research shows that audiences find serious topics like climate change “too serious and boring”.
Considering the company’s target audience, who are persons between the ages of 20 – 60 living in urban areas with smartphones and access to the internet, Green Journalism Africa created the Last Drop Africa podcast as a product that increases climate change adaptation and mitigation knowledge through creative and engaging storytelling by using local speak and dialects that can be understood and resonated with.
The podcast is the first media non-profit dedicated to creative, simple, engaging climate change storytelling. This podcast can be accessed on platforms including Apple, Spotify, Amazon, and Google, with a listenership between 15,000 to 20,000 streams.
We applied to the Jamlab Accelerator to achieve two objectives: to gain access to funding through mentorship and appreciate the mechanics of running a media enterprise as we prepare to scale up our operations beyond just Uganda. Through Jamlab’s network of alums, storytellers and funders, we can find opportunities for collaboration in storytelling and partnerships, leveraging shared resources to reach our audiences with the content they are willing to pay for.
Alex Taremwa is the founder of Last Drop Africa and has been selected as part of the Jamlab Accelerator Programme.
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