iHubOnline is a Malawi-based start-up online media platform initiated by award-winning journalist Mallick Mnela.
With a team of other versatile tech-savvy journalists, Mnela seeks to see iHubOnline carve a niche in serving populations that are currently underserved, under-represented and considered “unprofitable” by the traditional media.
In the long run, the start-up hopes to tackle exclusion, expand the enjoyment of digital rights, spur media and digital literacy and innovate cheaper media products to address media inequalities.
So far, iHubOnline has established itself as a niche leader in the events live streaming segment.
Live streaming is quickly becoming the standard for content delivery for individual and corporate brands.
Being a pioneer player in the field, iHub has had the privilege to exploit emerging opportunities while learning to refine its model of operation.
iHubOnline is proud to be associated with the 2020 Jamlab Accelerator Programme because the mentors have provided insights to think on the go.
We are confident Jamlab will inspire us to stay the course
For example, they do not provide universal solutions to problems but the expertise to make sense of prevailing contexts and circumstances.
The start-up is now a go to platform for in-house live video content for the country’s institutions.
It has streamed 4 straight paid-for events where the country’s president was present. The start-up has also streamed content that has reached over 15,000 people yet its followers are just above 3,000.
Without necessarily getting ensnared in the profit-seeking maze, they look forward to creating significant social impact for the low-income populations but also building lasting relations with established brands.
“We are confident Jamlab will inspire us to stay the course.”
The JamLab Accelerator is a six-month hothouse programme for journalism and media innovators. It is based at Tshimologong Digital Innovation Precinct in the heart of Johannesburg
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