By Fortune Moyo

Global Press is an international news organisation that builds independent news bureaus staffed by local women reporters in some of the world’s least covered places. In Africa, Global Press is present in Zimbabwe, Zambia, Uganda and the Democratic Republic of Congo. Our company seeks to improve on an already existing impact tracking mechanism by coming up with a more holistic framework with metrics to measure the impact global press stories have in the communities.

The problem our company is solving

Media companies can no longer survive on advertising and subscription revenues due to shrinking economies, hence more and more news outlets rely on philanthropic funding. Media organisations now face increasing pressure to demonstrate that journalism is creating change in the world. Hence a need to come up with a mechanism that can show the impact of work being done by non-profit media organisations.

Global Press believes that the creation of a measurement mechanism can ensure revenue and sustainability for non-profit media organisations.

From the Jamlab Accelerator Programme, we hope to gain advanced knowledge of research methodologies, create a tracking database to sort and assess impact types according to a variety of metrics and finalise impact tracking metrics and formats.

Fortune Moyo is an impact analyst at Global Press and has been selected as one of the seven teams on the Jamlab Accelerator Programme.



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