How to increase engagement of an investigative story
In the age of information overload, journalists need more than a good story to ensure readership. Readers have a multitude of choices, and you have to make sure that they choose you. Up until a decade ago, reporters could rely on an exclusive, well-researched...
Where is the money in African podcasting?
It’s a question that podcasters around the world have been grappling with as the popularity of podcasting grows. None more so than in Africa, where the medium has really taken off as more people gain access to the internet and data becomes easier to access via...
Reader revenue strategies to stimulate the business of news publishing
The business of news publishing has become a challenge now more than ever. Media sustainability is the biggest issue for many news organisations today and the pandemic has not made it any easier. During a panel discussion, on the business of news publishing, organised...
Nigeria’s Stears is making data and media business work together
By Elna Schütz Stears Business is a financial publication in Nigeria that works in a close synergy with its data business and consultancy, Stears Data. This creates an unusual business model in a time many publications are trying to innovate their revenue streams. “We...
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