By Bongani D Shongwe

Cardinal Magazine is a digital travel, lifestyle & leisure publication that aims to educate on racism, xenophobia and promote inclusivity & diversity through tourism. Cardinal explores travel in its entirety, not just physical movement from one place to another but mental and sensory stimulation when you read about our destinations, recipes, beauty and fashion tips, and interviews.

We entered the programme eager to learn and underestimated the phrase about Jamlab being a ‘hothouse accelerator programme’, and we are definitely feeling the heat but we believe we are only being refined and molded into our best form.

We joined the Jamlab Accelerator Programme as we felt we had done our part, we needed further assistance in order to grow our start-up, we needed to expand our skills, we wanted to add to our knowledge by learning from professionals and were seeking guidance especially on the journalism side and organisational management.

The October issue of Cardinal Magazine.

We are happy to say that even though there is a lot of pressure in the programme, it is good pressure, it is only refining us into the new form we want to take, the new level we want to reach and the potential we want to unlock.

After the six-month programme we are confident all the skills, knowledge and tools we are learning will reflect in our upcoming publications. We believe we will hone our journey, by not putting pressure on ourselves to be perfect but allowing ourselves to make mistakes so they can be corrected. We also hope to embrace correction, be willing to fix things that aren’t working and truly be a self-sustainable publication long after the programme is over.

Thus far we have learned how to better organise our ideas, how to better structure our organisation and to be open to change, so open to change that we are breaking down the magazine from one publication to three publications — travel as an independent publication, leisure as an independent publication and lifestyle as an independent publication — in order to better deliver to our customer segmentation instead of having a confusing mix match issue.

We are thoroughly enjoying the programme so far and can’t wait for the coming weeks.

The JamLab Accelerator is a six-month hothouse programme for journalism and media innovators. It is based at Tshimologong Digital Innovation Precinct in the heart of Johannesburg.



  • Journalism and media accelerator programmes around the world

    We’ve updated this lists of other journalism and media accelerators around the world

  • Jamlab Accelerator was just the beginning for Manifexto’s Nuxo

    After 6 months of hard work, we can only say it was totally worth it! We have finished our project, launched an MVP and have a challenging roadmap ahead of us. We could not have asked for a better way to start this year

  • Greenspace Zambia— From hobbyists to media entrepreneurs

    By Nicholas Wightman & Priscilla Nyathi Our Jamlab Accelerator journey has been extremely exhilarating, with hours and hours of discussions, deliberations, analysis and guesswork. But one thing we know for […]

  • Success Magazine finds its feet

    We are now in a better position, says founder Ronard Kachaje after 6 months in the Accelerator Programme


Everything you need to know regarding journalism and media innovation in Africa – fortnightly in your inbox.