There are a number of different tools to measure analytics in the newsroom, but Google Analytics is one of the most widely used — plus it’s free, which means that almost any newsroom can use it to measure performance on their site and improve their audience engagement.
Editors or journalists though are sometimes hesitant and unsure about how metrics and analytics can be used effectively. For many publications, the number of impressions is what drives digital advertising revenues, but page views should not be the only measure of success. There are other metrics that newsrooms should be focusing on such as the time spent on a site, pages accessed per session and the bounce rate to name a few.
But why are analytics valuable? Analytics is more than just data presented in graphs and charts. These metrics provide insight, context and meaning in line with the needs of any newsroom and drive editorial decisions.
With this in mind, we have invited several speakers to give advice on the best practices for analytics in the newsroom, improving the quality of copy and building larger and more engaged readership.
The goal for the clinic will be to focus on Google analytics, to explain all the bells and whistles that come with it and answer all the questions you may have regarding analytics.
Where: Tshimologong Digital Innovation Precinct
When: 7 August 2018